Jennifer S. LeBlanc

Best-selling Author | Changing Tides Conference Founder | Keynote Speaker | Fractional CMO | Board Director and Advisor

Launching for Revenue Community

Chapter 1: Developing the Offering

Ready to Launch? Four Simple Questions to Ask Before Launching Your Product
Ready to Launch? Four Simple Questions to Ask Before Launching Your Product
The Tale of Two Products: Why Knowing Your Customers is Job #1
The Tale of Two Products: Why Knowing Your Customers is Job #1
 

Chapter 2: Defining the Positioning

Cutting through the Fog: Cloud Business Models Demystified — and Repositioned (event summary)
Cutting through the Fog: Cloud Business Models Demystified — and Repositioned (event summary)
ThinkResults Marketing
Drinking Our Own Medicine Is Painful
Google AdWords: The Zen Moment When Your Messaging Hits the Road
Google AdWords: The Zen Moment When Your Messaging Hits the Road
Persona Profiles: Why Defining Your Target Audience Is Your First Step
Persona Profiles: Why Defining Your Target Audience Is Your First Step
The Dangerous World of Rebranding: The New Airbnb Launch
The Dangerous World of Rebranding: The New Airbnb Launch
 

Chapter 3: Choosing a Name (or a New Name)

ThinkResults Marketing
Choosing Your Baby (Company)’s Name
ThinkResults Marketing
Choosing Your Baby (Company)’s Name – Part II
ThinkResults Marketing
Choosing Your Baby (Company)’s Name – Part III
ThinkResults Marketing
Choosing Your Baby (Company)’s Name – Part IV
Six Essential Questions to Ask When Naming a New Initiative
Six Essential Questions to Ask When Naming a New Initiative
 

Chapter 4: Designing the Logo

4 Tips for Picking the Right Color for Your Brand
4 Tips for Picking the Right Color for Your Brand
How to Launch a Logo Design Right: Take a Cue from Cadillac
How to Launch a Logo Design Right: Take a Cue from Cadillac
Logo Designs: From Elegant to Weird
Logo Designs: From Elegant to Weird
PurThread Logo Revision
PurThread Logo Revision
Using Logo Design as a Strategic Communication Tool to Drive Results
Using Logo Design as a Strategic Communication Tool to Drive Results
Whose Logo Is It Anyway?
Whose Logo Is It Anyway?
Your Brain on Logos: What Neuroscience Tells Us about Logo Design
Your Brain on Logos: What Neuroscience Tells Us about Logo Design
Your Logo Is A Prima Donna — and a Cash Cow (Simple Logo Usage Guidelines for Optimizing Your Investment)
Your Logo Is A Prima Donna — and a Cash Cow (Simple Logo Usage Guidelines for Optimizing Your Investment)
 

Chapter 5: Developing the Website

6 Simple Rules for Your Next Website Design
6 Simple Rules for Your Next Website Design
Defensive Domain Strategy: Don’t Be Like Donald
Defensive Domain Strategy: Don’t Be Like Donald
Is Your Website Sticky or Slippery?
Is Your Website Sticky or Slippery?
Gray Hat SEO: 4 Ways to Bend the Rules
Gray Hat SEO: 4 Ways to Bend the Rules
Know Your Users: Simple Features Make the Difference
Know Your Users: Simple Features Make the Difference
Raptor Pharma Website Redesign
Raptor Pharma Website Redesign
To Subdomain or Not Subdomain: The Brand and SEO Answer is Yes!
To Subdomain or Not Subdomain: The Brand and SEO Answer is Yes!
White Hat vs. Black Hat SEO: 6 Ways to Keep Your Site from Being Blacklisted
White Hat vs. Black Hat SEO: 6 Ways to Keep Your Site from Being Blacklisted
Xalud! Website Case Study
Xalud! Website Case Study
 

Chapter 6: Setting the Sales Strategy

Fueling Fundraising for a Nonprofit
Fueling Fundraising for a Nonprofit
What is the True Purpose of Marketing?
What is the True Purpose of Marketing?
 

Chapter 7: Crafting the Content Strategy

Content Marketing Made Easy: How to Create 50+ Quality Pieces of Content in a Snap
Content Marketing Made Easy: How to Create 50+ Quality Pieces of Content in a Snap
Is Content Marketing Replacing Traditional Advertising?
Is Content Marketing Replacing Traditional Advertising?
Seven Tips and Tools to Make Corporate Blogging Easy and Effective
Seven Tips and Tools to Make Corporate Blogging Easy and Effective
What’s Old is New Again: It’s All About Engagement (and Metrics)
What’s Old is New Again: It’s All About Engagement (and Metrics)
Why Content Marketing Is Like an Oatmeal Cookie Recipe, Part I
Why Content Marketing Is Like an Oatmeal Cookie Recipe, Part I
Why Content Marketing Is Like an Oatmeal Cookie Recipe, Part II
Why Content Marketing Is Like an Oatmeal Cookie Recipe, Part II
 

Chapter 8: Setting the Social Strategy

Case Study: How to Drive Triple-Digit Increases in Social Media Reach and Engagement
Case Study: How to Drive Triple-Digit Increases in Social Media Reach and Engagement
Free Image Use For Social Media and 5 Great Sites Offering Attribution-Free Collections
Free Image Use For Social Media and 5 Great Sites Offering Attribution-Free Collections
Twelve Days of Social Media: The ThinkResults Cheat Sheet
Twelve Days of Social Media: The ThinkResults Cheat Sheet
Facebook Content Strategy: Why Being Smart Is Better than Being Big
Facebook Content Strategy: Why Being Smart Is Better than Being Big
 

Chapter 9: Analyzing the Team

ThinkResults Marketing
What to Expect from an Agency?
 

Chapter 10: Finding the Funding (and Budgeting)

Are Tradeshows Still Valid? 22 Ways to Make Sure Your Next One Is
Are Tradeshows Still Valid? 22 Ways to Make Sure Your Next One Is
How to get up to 111% growth rates? Check your marketing budget.
How to get up to 111% growth rates? Check your marketing budget.
ThinkResults Marketing
Measuring the Success of Events
ThinkResults Marketing
Measuring the Value and Cost Effectiveness of Events